Prices Quality Effect
Time : 2011-4-26 Hits : 1715 Font : Small Medium Larger [back]
Price - Mass Effect is: When the representatives of high quality in a way, the consumer price sensitivity will be lower. Here, the price represents not only a cost burden, it is a consumer to obtain the value of the symbol. There are three categories of goods subject to price - great quality effects: one is the image of the goods; one is exclusive of goods; one is able to represent only the price of the quality of its related products. For example: those who buy gold Rolex watches to consumers not just to look at the time, those who buy Rolls-Royce Motor Cars, consumers are not just for travel, they are more for show to others that they can afford to buy these commodities. Therefore, we can image these products as commodities, they are a symbol of a certain extent, or display the owner's economic strength and social status. Consumer price sensitivity for these commodities is very low. In addition to the image factor, purchase items at a higher price to avoid the same goods to share with others, which can bring added value exclusive. Many people do not understand why some people are willing to pay high prices when traveling and in first class, because they think the spacious first class seats and delicious food provides insufficient value to cover the fare difference. In fact, many businessmen choose to travel first class because of its exclusive bring value. In other words, take the first class can be avoided with the noisy kids or drunk together, so that they work during the flight or rest undisturbed. Study found that: Many consumers buy new products can not be determined until how the quality of its objective, then they tend to reflect the quality of price as the standard, they often assume that these goods will be due to the high price of high quality. The more the consumer price as criteria for judging the quality of their lower price sensitivity.